WORKSHOPS
Gt un-stuck.
Finding dedicated time to think and explore is a luxury. Workshops create space for teams to dig into opportunities and kickstart new thinking.
Get carity.
Sometimes it’s helpful to get an outside perspective. Workshops invite better questions, pressure test assumptions, and turn ideas into insights.
Get aliged.
It’s hard to rally a team with one-off meetings and long-lost Slack messages. Workshops bring organizations into one room and on the same page.
Get starte.
Gearing up to reimagine your brand, programs, or strategy? Workshops can answer essential questions that build a strong foundation for transformation.
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Friday's brand and communications workshops will help you clarify your story, stand out, reach new audiences, and inspire action.
Define What Makes You Different
Rethink your brand story and explore new ways of communicating your unique value proposition.
Great for orgs...
- Moving in a new strategic direction
- Evolving and ready for a brand refresh
3-day agenda
Understand & Explore
- Problem & Opportunity Definition
- Audience Personas
- Brand Values & Personality
- Benefit Ladders & Positioning Statements
Create & Launch
- Messaging Architecture
- Elevator Pitches & Role Playing
- Roadmap: Now, Near, Next
1-Day Agenda
Understand & Explore
- Problem & Opportunity Definition
- Audience Personas
Create & Launch
- Brand Values & Personality
- Benefit Ladders & Positioning Statements
Mobilize Your Target Audiences
Hone your message and explore tactics that move people to make a difference.
Great for orgs...
- Ready to spark a movement
- Promoting ideas, programs, and best practices
3-day agenda
Understand & Explore
- Goals & Success Criteria
- Audience Personas & Content Mapping
- Ideation: Brainwriting & Creative 8s
- Ideal Audience Journeys
Create & Launch
- Campaign Concept Storyboards
- Campaign Tactics & Cadence
1-Day Agenda
Understand
- Goals & Success Criteria
- Audience Personas & Content Mapping
Explore
- Ideation: Brainwriting & Creative 8s
- Ideal Audience Journeys
Deepen Connections With People & Partners
Prioritize your audiences and map engagement journeys to move them from awareness to action.
Great for orgs...
- Looking to streamline communications
- Juggling too many messages and audiences
3-day agenda
Understand & Explore
- Problem & Opportunity Definition
- Stakeholder Mapping
- Ideation: Brainwriting & Creative 8s
- Ideal Audience Journeys
Create & Launch
- Campaign Concepts & Tactics
- Roadmap: Now, Near & Next
1-Day Agenda
Understand
- Problem & Opportunity Definition
- Stakeholder Mapping
Explore
- Ideation: Brainwriting & Creative 8s
- Ideal Audience Journeys
Design Smarter With Technology
Explore how digital transformation can simplify, streamline, and supercharge your work.
Great for orgs...
- Eager to multiply their team's capacity
- With more to offer than their audiences realize
3-day agenda
Understand & Explore
- Problem Redefinition
- Audience Personas & Journeys
- User Stories
- Ideation & Innovation Clusters
Create & Launch
- User Journeys
- Wireframes & Prototypes
- Roadmap: Now, Near & Next
1-Day Agenda
Understand
- Problem Redefinition
- Audience Personas & Journeys
Explore
- User Stories
- Ideation & Innovation Clusters
UNSURE WHERE
TO START?
Identify where to target your greatest thinking with Friday’s Opportunity Definition Workshop.
Clarify Your Next Step
Assess strengths, challenges, and possibilities to hone in on the best opportunities for greater impact.
Great for orgs...
- At inflection points
- Managing multiple priorities
1-DAY AGENDA
Understand
- Our Reality: SWOT + PEST
- Magazine Visioning
- Stakeholder Mapping
Explore
- Opportunity Brainstorming & Prioritization
- Opportunity Statements
- Roadmap: Now, Near & Next
Invest in workshops designed to get you further – faster.
Expert facilitators, proven frameworks, and recommendations you can act on.
1-DAY
3-DAY
1-Day & 3-Day workshops include an initial planning call, background document review, workshop facilitation, and workshop artifact capture (whiteboard photos, notes, etc.).