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WORKSHOPS

Come with a challenge, leave with a change.Come with a challenge, leave with a change.
Workshops that move mission-driven teams from now to next.
VIEW WORKSHOPS
Why workshops?

Gt un-stuck.

Finding dedicated time to think and explore is a luxury. Workshops create space for teams to dig into opportunities and kickstart new thinking.
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Finding dedicated time to think and explore is a luxury. Workshops create space for teams to dig into opportunities and kickstart new thinking.

Get carity.

Sometimes it’s helpful to get an outside perspective. Workshops invite better questions, pressure test assumptions, and turn ideas into insights.
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Sometimes it’s helpful to get an outside perspective. Workshops invite better questions, pressure test assumptions, and turn ideas into insights.

Get aliged.

It’s hard to rally a team with one-off meetings and long-lost Slack messages. Workshops bring organizations into one room and on the same page.
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It’s hard to rally a team with one-off meetings and long-lost Slack messages. Workshops bring organizations into one room and on the same page. 

Get starte.

Gearing up to reimagine your brand, programs, or strategy? Workshops can answer essential questions that build a strong foundation for transformation.
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Gearing up to reimagine your brand, programs, or strategy? Workshops can answer essential questions that build a strong foundation for transformation.

Workshop my:

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Brand & Communications
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Program Design
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COME WITH A MESSAGE
LEAVE WITH A MEGAPHONE
COME WITH A MESSAGE
LEAVE WITH A MEGAPHONE
COME WITH A MESSAGE
LEAVE WITH A MEGAPHONE
COME WITH A MESSAGE
LEAVE WITH A MEGAPHONE
Brand & Communications Wrkshops

Friday's brand and communications workshops will help you clarify your story, stand out, reach new audiences, and inspire action.

01
Brand Strategy

Define What Makes You Different

Rethink your brand story and explore new ways of communicating your unique value proposition.

Great for orgs...

  • Moving in a new strategic direction
  • Evolving and ready for a brand refresh

3-day agenda

Understand & Explore

  • Problem & Opportunity Definition
  • Audience Personas
  • Brand Values & Personality
  • Benefit Ladders & Positioning Statements

Create & Launch

  • Messaging Architecture
  • Elevator Pitches & Role Playing
  • Roadmap: Now, Near, Next
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1-Day Agenda

Understand & Explore

  • Problem & Opportunity Definition
  • Audience Personas

Create & Launch

  • Brand Values & Personality
  • Benefit Ladders & Positioning Statements
Flip Card Icon
02
Campaign Strategy

Mobilize Your Target Audiences

Hone your message and explore tactics that move people to make a difference.

    Great for orgs...

    • Ready to spark a movement
    • Promoting ideas, programs, and best practices

    3-day agenda

    Understand & Explore

    • Goals & Success Criteria
    • Audience Personas & Content Mapping
    • Ideation: Brainwriting & Creative 8s
    • Ideal Audience Journeys

    Create & Launch

    • Campaign Concept Storyboards
    • Campaign Tactics & Cadence
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    1-Day Agenda

    Understand

    • Goals & Success Criteria
    • Audience Personas & Content Mapping

    Explore

    • Ideation: Brainwriting & Creative 8s
    • Ideal Audience Journeys
    Flip Card Icon
    03
    Communications Strategy

    Deepen Connections With People & Partners

    Prioritize your audiences and map engagement journeys to move them from awareness to action.

      Great for orgs...

      • Looking to streamline communications
      • Juggling too many messages and audiences

      3-day agenda

      Understand & Explore

      • Problem & Opportunity Definition
      • Stakeholder Mapping
      • Ideation: Brainwriting & Creative 8s
      • Ideal Audience Journeys

      Create & Launch

      • Campaign Concepts & Tactics
      • Roadmap: Now, Near & Next
      Flip Card Icon

      1-Day Agenda

      Understand

      • Problem & Opportunity Definition
      • Stakeholder Mapping

      Explore

      • Ideation: Brainwriting & Creative 8s
      • Ideal Audience Journeys
      Flip Card Icon
      04
      Digital Experience Design

      Design Smarter With Technology

      Explore how digital transformation can simplify, streamline, and supercharge your work.

        Great for orgs...

        • Eager to multiply their team's capacity
        • With more to offer than their audiences realize

        3-day agenda

        Understand & Explore

        • Problem Redefinition
        • Audience Personas & Journeys
        • User Stories
        • Ideation & Innovation Clusters

        Create & Launch

        • User Journeys
        • Wireframes & Prototypes
        • Roadmap: Now, Near & Next
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        1-Day Agenda

        Understand

        • Problem Redefinition
        • Audience Personas & Journeys

        Explore

        • User Stories
        • Ideation & Innovation Clusters
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        UNSURE WHERE 
        TO START?

        Identify where to target your greatest thinking with Friday’s Opportunity Definition Workshop.

        OPPORTUNITY DEFINITION

        Clarify Your Next Step

        Assess strengths, challenges, and possibilities to hone in on the best opportunities for greater impact.

        Great for orgs...

        • At inflection points
        • Managing multiple priorities
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        1-DAY AGENDA

        Understand

        • Our Reality: SWOT + PEST
        • Magazine Visioning
        • Stakeholder Mapping

        Explore

        • Opportunity Brainstorming & Prioritization
        • Opportunity Statements
        • Roadmap: Now, Near & Next
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        Invest in workshops designed to get you further – faster.

        Expert facilitators, proven frameworks, and recommendations you can act on.

        BOOK DISCOVERY CALL
        AGENDA FOR:

        1-DAY

        Morning: Understand the problem and opportunity
        Mid-Day: Explore solutions
        Afternoon: Evaluate solutions
        AGENDA FOR:

        3-DAY

        Day 1: Understand the problem and opportunity
        Day 2: Explore & evaluate solutions
        Day 3: Create prototypes & map next steps

        1-Day & 3-Day workshops include an initial planning call, background document review, workshop facilitation, and workshop artifact capture (whiteboard photos, notes, etc.).